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Elevating Tradition, Pioneering Change

Indra Shakti Ventures is a house of bold ideas and transformative brands. Founded to disrupt the food and beverage landscape in India and beyond, we champion innovation rooted in culture. Our portfolio blends the wisdom of Indian tradition with the dynamism of modern consumer expectations.

Whether it’s through nutrient-rich heritage grains or health-forward and new-age beverages, we craft products that are meaningful, memorable, healthy and future-ready.
As we scale, we also envision taking India’s ancient, traditional rice varieties, our agricultural treasures, as well as our other product ranges to global markets.
Our aim is to bring the purity, history, and flavour of India to dining tables around the world.

Vision, Mission & Goals

Vision
To become India’s leading innovation-led food and beverage house, delivering culturally rooted yet globally relevant consumer experiences.

Mission
To build and scale iconic D2C brands that merge wellness, sustainability, and authenticity. We focus on products that nourish the body, respect the Earth, and celebrate India’s culinary heritage with a modern twist.

Goals

To redefine Indian consumer habits through premium, purpose-led products
To incubate and grow new-age brands rooted in health, taste, and culture
To empower local ecosystems by sourcing responsibly and working with farmers, artisans, and wellness experts
To build scalable operations that bridge tradition with tech-led efficiency

About the Founder
With over 25 years of global experience spanning IT, agriculture, and consumer sectors, Sumeet is a pioneer in building purpose-led businesses.Former CIO at Monsanto Asia, one of the largest seed companies in the world, he spearheaded digital transformations that impacted millions of rural lives through data and mobile-first innovation.As the founder of Spocto, he built one of the most successful consumer analytics platforms in emerging markets—culminating in its acquisition by YUBI.Today, Sumeet leads Indra Shakti Ventures with a mission to incubate category-defining D2C brands.From revolutionising Indian rice consumption with SWAH to reimagining healthy refreshment with Hadō, he continues to champion ventures at the crossroads of culture, wellness, and technology.Sumeet Srivastava
Serial Entrepreneur | Visionary Technologist | Founder & Chief Evangelist – Indra Shakti Ventures

A Spoonful of India™

SWAH honours the soul of India through its curated selection of ancient, traditional rice varieties.

Sourced from sustainable farms and rooted in regional heritage, each grain offers a story of purity, prosperity, and provenance.

SWAH brings fine dining

home—celebrating flavour, health, and cultural pride in every grain.

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Drink the Vibe

Hadō is a new-age functional prebiotic soda crafted for Gen Z.

Inspired by vibes, not ingredients, Hadō transforms everyday moments into bold, fun, customized, bubbly experiences—without the sugar, calories, or guilt.

Each flavour is a vibe: whether it’s Party, Beach, Spa Day, or Date Night. Zero sugar. 100% you. 100% your vibe.

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India in a Glass

A fresh take on alcoholic beverages, Tithly is still brewing but already breaking norms.

This upcoming brand will blend indigenous ingredients, tongue-twisting flavours, and global mixology to serve India’s heritage in a modern, elevated format.

No compromise. All flavour.

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